Ideas, idle gossip and occasionally important odds ‘n’ ends… by Jack Wright
~The experiment is over. We tried to do something different with Exit Zero, because we feared it might eventually turn stale if we didn’t. And guess what, you, the people, didn’t want us to change — you loved us just the way we were. I am referring to our decision, earlier this year, to increase the physical size of Cape May’s peppy periodical by 25%, and changing the distribution to every two weeks.
There were VERY good reasons for the changes, but I won’t go into them. Suffice to say, we polled our advertisers to ask if they preferred the new format or the original one, and by a majority of more than 4:1, our advertisers called for the return of the original. So that’s what we’re doing! To those who really liked the new format (I’m thinking of you, Ryan Griffin, Ryan Platzer and Evan Hirsch to name three), I’m sorry, man… we tried. The funny thing is, the new format was a hit with young men. I guess they’re strong enough to carry around the new size — seriously, to listen to some folks, you’d think we had started printing on lead, such were the complaints from people who said it was too difficult to read because it was large and bulky.
The new/old format will return on Thursday, July 3, which is extremely appropriate since that’s the date that Exit Zero launched, in 2003. That issue will be memorable for another reason — it will be the last one Jason Black works on. This magazine’s advertising guru; my Man Friday; one of the most efficient, organized and reliable machines on two wheels; a man with the weirdest diet on earth (drinks Coke like it’s going out of fashion, won’t go near hot drinks and never touches alcohol — who DOES that? — and never eats solid foods) is leaving me after nearly 10 years. Honestly, it’s been the longest relationship of my life (outside of family, obviously) so it will be a pretty big deal when he walks out of this door for the last time, except I’m being a wee bit dramatic there. Jason will continue to work with us on certain projects, but will be setting up his own marketing outfit, The Arrowhead Agency (“Straight to the point” is his slogan — get it?). Naturally, I wish Jason nothing but good things as he prepares to set off on his own entrepreneurial adventure, this time without a pain-in-the-ass, funny-talking boss to bug him. Since Jason is one tough guy to replace, we will most likely be keeping things internal through the end of the year. That means that you lovely advertisers will now have to deal with me — so don’t dare be late with your advertising changes, okay?
~Speaking of family, as I was a few paragraphs ago, I have to give a mention to my parents, who are currently enjoying not only their first trip to Cape May, but their first visit to the US! So take a bow Dave and Helen Armitt, who at the ripe old ages of 83 and 79 (sorry, mum, for calling you out) decided to shake off the cobwebs and go on a mighty adventure. They took the eight-day trip from Southampton, England to Brooklyn on the Queen Mary 2, are spending three weeks in Cape May (with day trips to New York City and maybe more), before getting back on the boat for the seven-day trip home to Paisley, Scotland. I’m proud they had to cojones to do this, and just so excited to show them the place I love. So if you see me with Dave and Helen around town (mum is about 4-10, by the way), please come up and say, “I just wanted to tell you how absolutely amazing your son is” — and I’ll make it worth your while later.
~Come party with us! To celebrate the launch of our July color issue, we are going to have a party at the Galvanic store on the mall. Owner Ryan Platzer coordinated the men’s fashion shoot in the July issue, so it felt like the perfect place to celebrate. We will be offering the usual treats you get at Exit Zero parties, so come hang out at Galvanic on July 10 from 4pm to 8pm. See you then!
BIRD IS THE WORD, created by Rosemary Dery